Pure Monate Juice

Tshepo Mogale Lerutla is the founder of Pure Monate Juice. He was born in Polokwane private hospital and currently resides in a small town in the Sekhukhune area, called Jane Furse.

"I am a product of the Midrand Graduate Institute which is currently known as Pearson Institute of Higher Education, where I completed my BCom Marketing degree".

Pure Monate Juice was established on the 23rd of April 2019.

It has different kinds of fruits infused into it, of course with other ingredients that the founder will not share, in order to give it that savouring taste that will be able to quench ones thirst while satisfying their taste buds. Whenever there were events around home he would have the thought of producing affordable beverages for people around and for their events and that is when the thought of selling juice came into his mind, also the name Pure Monate Juice came from a young brainstorming session he had with his family and spouse.

"Pricing the juice was the first challenge I had encountered, having to stock bottles at a reasonable price and marketing the juice to people. We had to decide on a price that is affordable and will yet still amount to profit and I found a reasonably priced store that sells bottles in a quicker time than I had estimated. The idea to combat the challenge that came with spreading the word about the juice was a bit tricky cause I had decided to follow the social media route, hence the Instagram, facebook and twitter handles, the support of my family and spouse helped me grow as they aided in spreading the word about the juice".

"The highlights include serving people’s homes, local petrol stations and all sorts of events such as the 013 people’s picnic, the Networking dinner 1085 and the Gae Lapeng Concepts.

Currently Pure Monate Juice is commonly found in Limpopo, Jane Furse and the surrounding areas of Sekhukhune and I have not tackled the problem I face in sending the juice to other areas of the country, I can however, from time to time be able to distribute the juice to the Gauteng province but that does not occur so often".

"The only challenge I faced during lockdown was that since events were prohibited from occurring, I no longer received large orders, which that of course affected the profit I would make monthly but apart from that I was still delivering to the local petrol stations and people’s homes. I have great hope that once the ban of events is lifted I will be able to regain the large orders and once again regain the previous profit".

Instagram: @puremonatejuice

Twitter: @MonateJuice

Facebook: @Pure_Monate_Juice