BodiedSA founder

IMAGE: Thozama Dube talking about her amazing product that assists in shaping your body.

The founder of BodiedSA real name is Thozama Penelope Dube. who was born and raised in Durban at a township called Ntuzuma. but currently live inKwaDukuza, in the Northern part of KwaZulu-Natal. She went to Stanger High School, then proceeded to enroll in University and graduated in 2015 at the University of KZN. She currently holds a degree in Bachelor of Social Science in Psychology and Community Development.

“Previously I had started a business called “Lashed Up” which was based on women’s eye lashes and it actually was my first business in 2018. I always wanted to start a business that I’ll love and have a passion for but never really knew what it was. Then a good friend of mine had a chat this one day about how I should do a business based on my looks, features as well as social media. I then had a “Eureka” moment where I literally found an answer to what I wanted to venture on. I’ve always loved my body and grew up being insecure about my dark skin which today makes me even more beautiful, so I came up with @bodied_sa because with being so confident about my body, I wanted a lot of other women to be confident about themselves and achieve the body goals they want. Selling waist trainers and on a later stage lingerie, was the idea I came up with, I then launched my business on the 1st of September 2020 and my life changed ever since that day”.

“The response I got towards the launch of my business was very overwhelming, I mean when you start a business it’s always a trial and error sort of thing that goes through your mind and whether or not people will like what you sell or even buy any of your items, but the day I opened for orders was the day I received so much support from so many people, it was amazing and to say the least, I was extremely happy, and still am”.

What are the advantages of using a waist trainer? “There are many advantages of wearing shape wear/waist trainers that many people are actually still unaware of. These are, it reduces back pain and provides back support, eliminates love handles, defines the waistline, increases body confidence, accelerated weight loss and lastly it can be comfortably worn under clothing. However, we do advise our clients not to wear it when going to sleep or longer that 5 hours max”.

Are these available in any retail stores or you have your own shop? “We’re currently an online store and don’t have a physical shop yet, however by God’s grace we hope to have a walk in store soon”.

How did you survive lockdown? “To be honest, the lockdown was one of the most hardest moments ever, I had such a hard time trying to adjust to the “new normal” because it had affected so many parts of my life. One thing that got me through though was prayer and my family members who are constantly always my support system”.

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