The Konvenient Magazine sonic signature tells a fresh story about the brand.
- 6 hours ago
- 3 min read
Our 2026 started with music on the background, and if you are someone who loves and knows what good music does when you either waking up, taking a shower, or just cleaning your room or pushing your admin, you would understand why The Konvenient theme song is a very good gift from one of our media friends. And yes, this led to our curiosity about what led to this production and how we can spread the word on how brands can start thinking differently about theme sounds or jingles. In this article, we speak to the genius behind the song.
Behind The Konvenient Theme Song is Bronwen Nel, a seasoned media professional whose career, combined with that of her business partner Polly Cordell, spans over four decades across commercial radio, television, sound design, and media training. As Managing Director of Media Seven, a creative media production company, and The Wireless, an online radio station, Bronwen brings together strategic thinking and creative excellence in a way that speaks directly to modern brands navigating an increasingly competitive landscape.
For Bronwen, the idea behind the Konvenient Theme Song was rooted in a clear belief, every brand deserves a sonic signature. “The Konvenient Theme Song was born from the belief that every brand needs a sonic signature, a sound that instantly connects with its audience,” she explains.
Audiences today are constantly bombarded with visual content, making sound a powerful differentiator, one that cuts through the noise and creates an emotional connection almost instantly.
The process behind the song was both technical and deeply human. Bronwen blended elements from different musical genres to reflect Konvenient Magazine’s identity as a fresh, modern platform that remains on the pulse of today’s business and creative economy. While technology and AI played a role in allowing for rapid experimentation, Bronwen is clear that innovation alone is not enough. “Technology and AI helped me experiment quickly, but the human touch was essential in shaping it into something memorable and authentic,” she notes.
For corporate audiences, this insight is particularly important. Brand identity is no longer limited to logos, colour palettes, and taglines. Sound, as Bronwen puts it, operates on a deeper level. “Sound is one of the most powerful emotional triggers we have, it bypasses logic and connects directly to memory and feeling,” she says.
Just as a visual logo builds recognition, a sonic identity builds trust, recall, and emotional resonance over time.
In crowded markets where products and services often look similar, sound becomes a strategic asset. A well-crafted jingle or theme is not background noise, it is an intentional brand tool. “The strongest brands are the ones that don’t just speak, they sing, and their audiences remember them long after the visuals fade,” Bronwen adds.
For executives and brand leaders, this is a call to think beyond traditional advertising formats and invest in assets that create long-term brand equity.
The role of AI in this evolution cannot be ignored. Bronwen strongly believes that creatives and brands who embrace AI tools gain a competitive edge. “AI is not a replacement for creativity, it’s an amplifier,” she explains.
From faster prototyping to cost-effective experimentation, AI allows brands to stay agile in a fast-moving environment. However, she cautions that technology must be guided by human insight. The machine may generate possibilities, but it takes human judgment to curate and imbue those sounds with emotional meaning.
As Konvenient Magazine continues to grow as a platform for business, innovation, and culture, the theme song stands as more than just music, it is a case study in intentional branding. It demonstrates how sound can reflect values, elevate perception, and strengthen connection with an audience.
For brands looking to explore sound design, audio identity, or advertising across radio, television, and digital platforms, Bronwen and her team can be reached via bronwen@mediasevenonline.com or hello@thewireless.org. Her closing message is one that resonates deeply in today’s corporate environment, "Investing in a sonic identity is not about being heard only, it is about being remembered."
Super nice!!