Digital skills are creating a new class of entrepreneurs!!!

Images supplied.

Showing up ready digitally is what every person should be from now on, regardless of personal use, work, or an entrepreneurial journey. Being ready is no longer an advantage, it is the standard. The tools, platforms and guides are widely available, often free, and constantly evolving. There are, quite frankly, no excuses. The digital footprint you build today should serve not just the moment you are in, but the future you are stepping into, one far more intentional than our first Facebook posts circa 2011.

In this always-on, scroll-driven economy, readiness is currency. And it is within this context that we engage with Tshepiso, a young digital marketer who has quietly but deliberately carved out her place in the online economy, proving that strategy, consistency and curiosity can translate into real opportunity.

Nompumelelo Tshepiso Maseti describes herself simply, but her work reflects depth beyond the label.

She is a digital marketer specializing in affiliate marketing and paid online advertising, using social media and short-form video as the bridge between products and the people who need them. At the heart of her work lies a balance between creativity and data, crafting content that captures attention while constantly testing, analyzing and refining performance.

For Tshepiso, digital marketing is not a static skill. It is a living discipline built on speed, adaptability and learning in public. “It’s about testing, learning fast, and adjusting,” she explains, a mindset well suited to a world that rarely stands still.

February 2026 Edition

ZAR 30.00

Buy Now

What first drew Tshepiso to digital marketing was not glamour, but accessibility. Unlike many traditional industries, digital marketing does not demand gatekeepers or permission. Curiosity and consistency are the requirements of entry.

What began as an interest in online platforms soon became a personal awakening, the realization that she could build something of her own, outside the limits of formal employment. In a fast-moving digital economy, she discovered independence, not as an abstract idea, but as a practical possibility.

Working with paid ads and affiliate marketing, initially as a side business, proved to be a defining chapter. Learning how to test campaigns, interpret data and understand audience behavior introduced her to strategy at a granular level.

These skills opened doors to collaboration and entrepreneurial opportunities, reinforcing the idea that knowledge, when applied, compounds. More importantly, they reshaped how she viewed the technology space itself, not as a consumer, but as a creator.

Digital marketing shifted Tshepiso’s mindset from security to scalability. She realized she did not have to rely on a single income stream. With the right mix of creativity, strategy and platform literacy, it was possible to build multiple revenue channels and own them.

This shift pushed her to think bigger about independence, ownership and what she candidly refers to as “making my own paper.” It is a philosophy rooted in agency, deciding how, where and why value is created.

In Tshepiso’s experience, digital presence and personal branding are non-negotiable. They signal credibility, showcase skill and create access. For young people especially, consistency online can turn creativity into tangible growth, relationships, collaborations and opportunities that would otherwise remain out of reach.

Visibility, when intentional, becomes leverage.

February Cover

The journey, however, was not without resistance. Starting out meant navigating algorithms, campaign failures and knowledge gaps, often with little guidance. Each mistake became a lesson in resilience and adaptability, shaping a professional unafraid to experiment, failing and iterating.

Those early challenges did not slow her down, they sharpened her.

Tshepiso firmly believes digital marketing has the power to change lives, particularly for young people and women. For her, it brought confidence, independence and diversified income. It aligned with a long-held desire to “do my own thing” and offered an accessible entry point into entrepreneurship.

The journey had its ups and downs, but the return, both financial and personal, has made it worthwhile. Creativity, when paired with skill, becomes opportunity.

The future, for Tshepiso, is about expansion, building more digital projects, growing income streams and helping others unlock opportunities of their own. In a world where social media usage is near-universal, she sees potential untapped everywhere.

As we wrapped our chat with her, her message is both practical and provocative, monetise your scrolling time. Why consume endlessly when the same platforms can be used to create value?

Her advice is clear, stay curious, keep learning, and start small. Consistent steps, she believes, have a way of opening doors you never imagined.

For more, follow: https://www.instagram.com/mpumixx.m/