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Celebrate Heritage Day with the Big Save World Record Braai Day in Johannesburg, South Africa

  • Sep 24
  • 3 min read

Updated: Oct 2

Johannesburg, South Africa - This Heritage Day, 24th of September, Loftus Versfeld Stadium will come alive with the smell of sizzling wors and the sound of laughter. South Africans will unite for the Big Save World Record Braai Day. White Star is proud to be the official pap partner of this historic event and invites everyone to share in the excitement.


The Ambitious Plan for a Record-Breaking Braai


The goal is ambitious: to set a new world record for the greatest number of people braaiing at the same time. White Star is the ultimate companion to the braai, adding that perfect white and fluffy pap that completes every South African braai plate.


The event comprises two stages. Your FULL-DAY PASS, available through www.howler.co.za, gives you access to both.


First, the Big Braai will take place from 10:00 to 12:00. Then, the Festival Fun will start at 12:00 and continue until 20:00!


BIG BRAAI: A Unique Experience


If you are one of the lucky 2,500 braaiers, you will receive:


  • A portion of delicious wors

  • A fresh roll or a portion of White Star pap

  • A branded apron to keep as a souvenir

  • A pair of tongs, yours to take home

  • Access to a braai station, already lit and prepared for cooking


At exactly 10:00 am, 2,500 braai enthusiasts will light their fires and cook together in a thrilling five-minute blitz. This event promises to be the largest public braai ever held! While the scheduled window is two hours, the actual cooking will be a quick, spectacular event.


Festival Fun: A Celebration of Music and Food


Once the record has been claimed, the party really kicks off with:


  • Stellar live sets from Mi Casa, GoodLuck, Booshle G, and others

  • An adults-only beer garden (18+ with ID checks)

  • An array of food trucks and beverage vendors to explore

  • Chill zones for families featuring entertainment and relaxation



The Heart of White Star: Tradition and Togetherness


White Star’s reputation as a leading South African maize meal is built on more than just quality. It represents family warmth, cultural heritage, and the joy of sharing traditional meals. Known for producing white and fluffy pap, White Star is the clever choice to accompany the thousands of braais on the day.


“White Star stands for togetherness and celebrating our roots through food,” says Jonita Cuff, Marketing Manager for White Star. “Being part of this record-breaking braai brings our values to life. We are thrilled to offer South Africans a taste of tradition at such a memorable gathering.”


A Cook-Off to Remember


Participants will receive complimentary White Star pap to enjoy alongside their braai fare. The entertainment lineup also includes a lively Cook-Off at the White Star marquee. Here, ‘Ishaka Ilembe’ actor Zambani Mbatha will take on acclaimed artist Azana, with award-winning self-taught chef and Baker MalumFoodie hosting the fun-filled showdown.


Throughout the event, White Star enthusiasts can enter to win exciting prizes, adding to their full experience.


Join the Celebration!


Full Day Passes are available now through www.howler.co.za. Don’t miss this chance to take part in South Africa’s biggest braai ever!


Celebrate community, culture, and great food with White Star at the Big Save World Record Braai Day. Stay connected and follow the fun on Instagram and Facebook @whitestarsupermaizemeal.



Conclusion: A Day to Remember


Heritage Day is not just about food; it is about coming together as a community. The Big Save World Record Braai Day embodies this spirit. It is a celebration of our rich culture and traditions. As we gather around the fire, we create memories that will last a lifetime.


Join us in this remarkable celebration. Together, we can make history and enjoy the flavors that unite us.

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