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The making of a comedy city: The GQ COMEDY story.

  • Dec 1, 2025
  • 4 min read
On image: Founder of GQ Comedy, Emilio Tobias.
On image: Founder of GQ Comedy, Emilio Tobias.

The first time we had a chat with Emilio Tobias, the man behind GQ Comedy he laughed and said, “Just so we’re clear, I’m from Soweto in Johannesburg. Not the Soweto-on-Sea idea people like making jokes about.” That set the tone for everything that followed - sharp, honest, playful, and rooted in the kind of life experience that shapes real comedians.

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