Pull Up energy drink, ready to hit the streets.

On image: Pull Up energy drink founder, Nkululeko Kelepu.

Pull Up energy drink, a subsidiary company of Kelep’s Trading by Nkululeko Kelepu is changing and shaking the beverage industry. It is a company that hails all the way from the Free State and has been manufacturing beverages since the year 2018.

The company started with manufacturing mineral water and alkaline water, ginger juice, ice (2kg) and energy drink but in a plastic bottle. The company was a success for two years until the Covid-19 pandemic slowed the sales down. The company had to rebrand and add certain products in order to ensure that it is sustainable in the future. The production of a canned beverage in a form of an energy drink was the ideal product to increase sales. This did not come without its own fair of challenges. The formula was not the difficult part as getting funding was very difficult.

Seda assisted with marketing material and the company had to fund most of the work and this meant that the product had to take longer to be completed and at the same time resources were not sufficient to run the business and create the product.

The product was officially completed , tested and canned on the 25th April 2021. This was a mile stone that comes with more challenges of getting enough stock to distribute. The company has already made strides to market a year in advance and sampling was done a year in advance as well. Potential bulk suppliers are already starting to order and the company is engaging many distributors.

The product will be available in the month of July 2021 in local wholesalers, taxi ranks, clubs, shops, spaza shops, etc. And we will ensure that it reaches the rest of Africa as well with your support.

Price for 1 can is R13.00 and if you are bulk suppliers, then a discount of around 30 to 45% is applied depending on the number of cans or cases procured.

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Website: www.pullupenergy.co.za

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