From commission to empowerment: How Bro is shifting the power in e-hailing.
- Apr 30
- 3 min read
We all know in every industry that has reached a level of comfort, disruption is not just inevitable, it is necessary. Systems that remain unchanged for too long begin to serve themselves instead of the people they were designed for. South Africa’s e-hailing space is no exception. For years, commuters and drivers alike have navigated a system that works, but not always fairly, not always safely, and not always with the local context in mind. Now, a new player is stepping in with a bold proposition - change the system entirely.
