From a R350 grant to a growing Wellness brand: The ISTIYA SAM story.
- 6 days ago
- 4 min read

As The Konvenient Magazine, we are always quick to identify and celebrate brands that deserve visibility. Sometimes it is because a business has already proven itself, and sometimes it is because we see the potential long before the rest of the market does. Either way, our role remains the same: to make sure a story is told, a brand is celebrated, and a founder receives the encouragement they deserve. Every entrepreneur needs that reassuring pat on the back, a reminder that they are on the right track. This month, that spotlight shines on ISTIYA SAM, an inspiring Eastern Cape wellness brand founded by Phumeza Dolo, whose entrepreneurial journey is a remarkable example of resilience, purpose, and innovation.


